Privacy Policy
Last updated September 2026.
Lifelong Strength Privacy Notice
This Privacy Notice gives you information about when and why we collect your personal data, how we use it and how we keep it secure. This Notice also tells you about your privacy rights and how the law protects you.
In this Notice, we refer to our website (lifelongstrength.co.uk) as the “website” and our in person and online training sessions as the “services” for ease. Our website and services are operated by or on behalf of Lifelong Strength.
Who we are
Lifelong Strength is a personal training business, operated as a sole trader by Sarah Marklew.
How to contact us:
Email: sarah@lifelongstrength.co.uk
Phone: 07525 055811
What data we collect and why
We use your personal data to carry on our business and to provide our services.
We collect your personal data when you interact with us and use our website, when you contact us via the webform, WhatsApp or phone call or when we provide services such as appointment bookings, personal training, sending you our reporting, nutritional or other advice and our opt in marketing.
When you use the contact form on this website, send a WhatsApp or phone us, we collect your name, your email address, and/or your phone number to respond to your enquiry and send you any relevant information about our services.
In providing our services, we will also use your personal data as follows:
Your contact details to manage your profile, book sessions, and contact you about your training.
Your medical history, injuries, conditions, medications, and GP details to design safe training programmes and to make referrals if needed.
Your measurements, body composition, strength benchmarks, test results, and ongoing performance tracking to set baselines, monitor progress, and adapt your programme.
Your images (photos) or footage taken during sessions, before and after photos, or form check recordings to assess technique, track visual progress.
Records of your exercises, weights, sets, reps, and any observations made during sessions to plan future sessions and maintain continuity.
Your dietary habits, sleep, stress levels, and alcohol or tobacco use, where you choose to share them.
Your emails, texts, WhatsApp messages, and any other correspondence between us to maintain a record of agreed programmes, instructions, and any complaints.
Your session dates, times, cancellations, and no-shows to manage scheduling, apply cancellation policies, and resolve disputes.
Letters or notes shared between you, your GP, physiotherapist, or other health professionals, where you choose to share them, to coordinate safe and appropriate exercise where a health condition is involved.
Your payment and billing information such as bank details, invoices, and payment history to collect fees and maintain financial records.
The name and phone number of a nominated contact, used only in a medical emergency during a session.
Your testimonial or feedback you provide about your experience or results which will be used for marketing, if you agree to this separately.
SPECIAL CATEGORY DATA – we collect ‘special category’ data which includes information about your physical or mental health, medical conditions, and body composition.
We do not collect any other personal data through this website. We do not use third-party marketing scripts or advertising cookies. This website is hosted on Framer, which may collect basic, anonymised visitor statistics (such as page views and traffic sources) as part of its platform. No personally identifiable information is gathered through this process.
Our lawful basis
We will process your personal data under what’s known as a “lawful basis”. Generally, we process your personal information where we have a contract with you, where we have obtained your consent, where we have a genuine business interest (known as “legitimate interest”), or where we have a legal obligation to do so.
Where we have a contract with you: we will process your personal data to fulfil the services we provide, keep records to manage scheduling, process payments and send you service-related communications or to contact you with important information about your appointments and any information in relation to your service.
Payment processing: We share your personal information with credit card companies and other payment processing providers in order to facilitate your transaction. These third parties will be responsible for the handling of your personal information for these purposes and their privacy policies set out how they will do this.
Where we have your consent: to send you marketing by electronic means (email, WhatsApp etc), for the use of your testimonials and case studies, special category data to give contextually appropriate advice or referrals, and GP correspondence.
Vital interests: Where the information is required to protect your vital interests in an emergency, we may rely on that lawful basis.
Legal obligation: Where we have a legal obligation to enforce our legal rights and fulfil any legal obligations. In such instances it will be necessary to share your personal information with external parties such as HMRC or to comply with a court order or power of attorney.
Legitimate interest: Where we have a legitimate interest for responding to enquiries, communications (emails, WhatsApp messages) between us and for using the contact details of your emergency contact in limited use cases.
Who we share your data with
We do not sell, rent, or share your personal data with any third parties for marketing purposes. Your data stays with us.
To provide our sites and services, we work with a number of carefully selected and trusted third parties. We share only the information they need to perform their specific service and we only permit these third parties to use your personal information to the extent necessary to provide us with their services and products.
Sharing your information with these third parties may mean that we transfer your personal information to countries that are outside the UK. If we do this, we have procedures in place to ensure your personal information receives the same protection as if it were being processed in the UK, such as ensuring that the country provides an adequate level of protection for personal information through an adequacy decision or by putting in place appropriate standard contractual clauses.
Examples of third parties we may share your data with are professional service providers, such as email delivery suppliers, IT software providers, CRM tool providers, cloud storage providers, analytics companies and website hosts who help us to run our business.
How we keep your personal data protected
We are committed to keeping the personal information you provide to us secure, and we will take reasonable precautions to protect your personal information from loss, misuse, or alteration. We have implemented information security policies, rules, and technical measures, such as securing access to our website using ‘https’ technology and encrypting payment card information.
We also respect the confidentiality of the personal information of all users of our services.
How long we keep your personal information for
We keep your personal information in line with our retention policy and as required to comply with any legislation. We only retain information for as long as it is required.
If your enquiry does not result in your becoming a client or making a booking, we will delete your contact details within 12 months of date of enquiry.
If you become a client, we will retain relevant information for as long as your contract with us is in place and as necessary to deliver our service, plus 6 years and for a reasonable period afterwards, in line with our professional obligations.
Your rights
You have several rights with regards to your personal data as explained below:
Access - request a copy of the personal data we hold about you
Correction - ask us to correct any inaccurate information
Erasure - ask us to delete your data
Objection - object to us processing your data in a particular way
Restriction - ask us to limit how we use your data
Portability – have your personal data provided to another trainer
To exercise any of these rights, please contact us at sarah@lifelongstrength.co.uk. We will respond within 30 days.
Complaints
If you are not happy with any aspect of this Privacy Notice or how we collect and use your personal data, please contact us first so that we can try to resolve it for you. You can raise a complaint by emailing sarah@lifelongstrength.co.uk
You also have a right to raise a complaint with the UK’s data protection authority, the Information Commissioner’s Office (ICO), at ico.org.uk or by calling 0303 123 1113.
Changes to this policy
We will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes, as required, to comply with changes in legal or regulatory requirements. Please check this Privacy Notice periodically to be informed of how we use your personal data.
